World Liberty Financial Inc. (WLFI), a decentralized finance firm with backing from former U.S. President Donald Trump, has continued its aggressive accumulation of Ethereum (ETH), further boosting its exposure to the crypto market as prices trend higher.
$1M Ethereum Purchase Adds to WLFI’s Growing Crypto Stash
According to blockchain analytics platform Lookonchain, WLFI purchased 256.75 ETH on July 29, spending approximately $1 million in USDC stablecoin at a unit price of $3,895. This latest transaction adds to a series of steady acquisitions by the firm in recent weeks, including a $30 million ETH buy just days earlier.
With this new addition, WLFI’s total Ethereum holdings now stand at 77,226 ETH, currently valued at around $296 million. The company’s average acquisition cost is estimated at $3,294 per token, placing it nearly $42 million in profit at today’s prices.
Ethereum Price Rises as Investor Sentiment Improves
Ethereum itself has been showing signs of renewed strength. Trading at roughly $3,824 at the time of writing, the world’s second-largest cryptocurrency has rebounded from a prolonged slump. Though it experienced a slight 1.6% dip in the last 24 hours, ETH has gained more than 55% over the past month, reigniting bullish sentiment across the market.
WLFI’s ETH acquisition spree is part of a broader trend among Trump-affiliated financial ventures expanding their presence in digital assets. In a related move, Trump Media and Technology Group recently committed approximately $300 million to Bitcoin options, signaling an aggressive push into cryptocurrency.
Political Concerns Grow Over Trump’s Crypto Ties
However, the timing and scale of these investments have stirred debate in political and financial circles. A recent report by Bloomberg points to growing concerns about potential conflicts of interest, particularly given Trump’s prominent support for crypto-friendly legislation while linked entities ramp up holdings in digital assets like ETH and BTC.
Critics argue that such moves raise ethical questions over whether policy decisions might be shaped to benefit personal financial interests. The concerns are amplified by WLFI’s high-volume crypto activity and Trump Media’s strategic investments.
Responding to the scrutiny, White House spokesperson Seth Fields denied any wrongdoing, stating via email to Bloomberg that “the president has never been involved in conflicts of interest and will never be involved.”
According to estimates from Forbes, Trump and his affiliated organizations hold nearly $900 million in liquid assets, with approximately half of that value derived from cryptocurrency ventures. This growing reliance on digital assets underscores both a shift in Trump’s financial strategy and the increasingly blurred lines between his business endeavors and political influence.
Outlook: Strategic Bets Amid a Shifting Regulatory Landscape
The expanding crypto footprint of Trump-backed firms like WLFI comes at a pivotal time for the U.S. crypto sector. Regulatory discussions are intensifying, with the current administration signaling a more industry-friendly stance. If pro-crypto legislation continues to gain traction, WLFI and other early movers could stand to benefit significantly.
Still, the intertwining of politics and crypto investment raises questions that will likely persist in the months ahead, especially as the 2026 election cycle ramps up and scrutiny around public figures’ financial interests deepens.