Lebanon Targets Wealthy Gulf Tourists to Revive War-Hit Economy

Lebanon is actively working to rejuvenate its tourism sector, aiming to attract visitors from the Gulf region as part of a broader strategy to revitalize its economy. The country is focusing on restoring its image as a prime destination for travelers, particularly from neighboring Gulf nations.

In May 2025, the United Arab Emirates lifted its travel ban on Lebanon, a significant move following diplomatic engagements between leaders of both countries. This decision is expected to encourage other Gulf nations to reconsider their travel advisories, potentially leading to increased tourist inflows.

The Lebanese government, under the leadership of Prime Minister Nawaf Salam and President Joseph Aoun, has been implementing measures to enhance security and promote tourism. Efforts include increasing police and army patrols in key areas and removing political posters to create a more welcoming environment for visitors.

Tourism has historically been a vital component of Lebanon’s economy, contributing nearly 20% to the GDP before the downturn in 2019. The current administration views the revival of this sector as a catalyst for economic recovery, aiming to leverage the country’s natural beauty and cultural heritage to attract tourists.

However, challenges remain. The country’s infrastructure requires significant investment, and ongoing discussions with the International Monetary Fund highlight the need for comprehensive economic reforms. The World Bank estimates that Lebanon needs approximately $11 billion for reconstruction and recovery efforts.

Despite these hurdles, there are signs of optimism. Hotels report increased bookings, and local businesses are preparing for a potential surge in visitors. The government’s proactive approach to improving relations with Gulf countries and enhancing the tourism sector indicates a commitment to steering Lebanon towards economic stability.