Taiwan’s first Bitcoin treasury firm raises $10m to buy BTC

Luxury watch retailer Top Win International Limited has taken a bold step into digital finance, raising $10 million to establish itself as Taiwan’s first Bitcoin treasury company. The move marks a significant milestone for the Hong Kong-based company, which is listed on Nasdaq under the ticker SORA, as it ventures into the digital asset and Web3 sector.

Investment Details and Partnerships

The fundraising round, announced on August 15, was anchored by several high-profile investors. Among them is WiseLink, a Taiwan-listed fintech firm that focuses on cross-border finance. WiseLink purchased three-year convertible notes as part of its contribution and signed a memorandum of understanding (MoU) with Top Win. The agreement paves the way for collaboration on WiseLink’s “Bitcoin + cross-border finance” strategy, potentially linking traditional fintech services with blockchain-based innovations.

Other notable participants included Chad Koehn, the founder of United Capital Management of Kansas, along with a number of private investors who view Bitcoin adoption as a long-term growth opportunity.

This latest capital injection follows Top Win’s May announcement outlining its strategic entry into Bitcoin and digital assets. The company emphasized that all proceeds from the raise will be deployed into acquiring Bitcoin as a treasury reserve asset, while a portion may also be invested in shares of other publicly listed Bitcoin treasury firms.

Joining the Global Bitcoin Treasury Movement

Top Win’s decision reflects a wider trend among corporations integrating Bitcoin into their balance sheets. According to recent market data, 167 publicly traded companies worldwide currently hold Bitcoin as part of their treasuries, with combined reserves exceeding 976,000 BTC.

Leading the charge is Michael Saylor’s MicroStrategy, which has accumulated more than 628,000 BTC, positioning itself as the largest corporate holder. Other key players include Metaplanet with 18,113 BTC and Trump Media & Technology Group Corp. with 15,000 BTC.

The momentum for such treasury strategies has also been reinforced by political support. U.S. Treasury Secretary Scott Bessent recently announced that Bitcoin seized by the government would form the foundation of the “Strategic Bitcoin Reserve” introduced by President Donald Trump earlier this year. This development has added further credibility to Bitcoin’s role as a strategic financial asset.

Future Outlook for Top Win

Top Win has made clear that it does not intend to operate solely as a Bitcoin investment vehicle. While its treasury allocation will focus on BTC, the company also plans to keep some funds as working capital to sustain its existing luxury retail operations. In addition, management has left the door open to exploring investments in other companies that have also embraced Bitcoin treasury strategies.

By combining its traditional luxury business with a forward-looking digital finance approach, Top Win positions itself at the intersection of retail, fintech, and blockchain innovation. If successful, this dual-track strategy could serve as a model for other Asian firms seeking to balance legacy industries with the opportunities of Web3.