Trump-linked World Liberty plans $1.5b crypto fund for WLFI tokens

World Liberty Financial, a cryptocurrency lending platform backed by the Trump family, is aiming to raise $1.5 billion to establish a publicly traded company that would hold its WLFI tokens. Bloomberg reports that the company has approached crypto and tech investors to design a treasury structure similar to other digital asset holding firms that have surged in recent years. Talks are said to be moving quickly, though the deal remains in development.

The plan comes amid a booming fundraising environment, with companies projected to raise $79 billion in 2025 for Bitcoin purchases alone. However, experts caution that strategies involving less liquid tokens like WLFI carry higher risks.

WLFI Moves Toward Public Trading

Currently, World Liberty Financial offers USD1, a dollar-backed stablecoin, and has already raised capital through WLFI token sales. Initially intended as non-transferable governance tokens, WLFI is now set to become tradable on open markets.

President Donald Trump is listed as “co-founder emeritus” on the company’s website, while the Trump family has expanded its crypto involvement to include mining operations and proposed exchange-traded funds. The path to becoming a public company is likely to involve reverse takeovers of existing shell firms.

Driving Engagement with USD1 Stablecoin

The platform has launched the USD1 Points Program to encourage adoption of its stablecoin. Users can earn points through trading USD1 pairs, holding balances, or staking on approved platforms. The program will later integrate with DeFi protocols and mobile apps, with partner exchanges setting their own earning rules.

This initiative coincides with new U.S. legislation regulating dollar-backed stablecoins, signed recently by Trump, creating clearer compliance pathways for companies like World Liberty.

Opportunities and Controversies

The $1.5 billion fundraising target reflects confidence in institutional interest for alternative cryptocurrencies beyond Bitcoin. Still, WLFI’s relatively low liquidity remains a challenge.

World Liberty Financial has previously drawn scrutiny for potential conflicts of interest, particularly as it has benefited from Trump’s policy moves, including a federal cryptocurrency stockpile. According to The New York Times, the firm has also sold tokens to investors in countries such as Israel and Hong Kong—raising questions about possible political influence via foreign capital flows.