American Eagle Outfitters reported a major boost in its stock on Wednesday, with shares climbing 25% following an upbeat earnings report. The retailer credited its controversial but attention-grabbing ad campaign featuring actress Sydney Sweeney as a key driver of brand visibility and consumer engagement. CEO Jay Schottenstein highlighted the role of celebrity partnerships in reinvigorating the business. โThe fall season …
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American Eagle backs Sydney Sweeney amid jeans ad backlash
A recent advertising campaign featuring actress Sydney Sweeney has stirred significant online controversy, with accusations ranging from tone-deaf marketing to promoting eugenics. The backlash, which gained momentum on social media, centers on a wordplay in the ad’s tagline. Now, American Eagle has issued an official response, attempting to clarify its intentions and calm growing criticism. Brand Clarifies: “It’s Always Been …
Read More »Sydney Sweeneyโs Bathwater Soap Sparks Online Buzz
Dr. Squatch, a well-known menโs personal care brand, has announced the launch of a new limited-edition soap in collaboration with actress Sydney Sweeney. The product, which has quickly become a topic of widespread conversation online, includes a unique ingredient: a trace of Sweeneyโs bathwater. The exfoliating soap, branded as Sydney’s Bathwater Bliss, features a medium-grit texture and contains sand, pine …
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