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Tag Archives: American Eagle

American Eagle stock surges 25% after Sydney Sweeney’s ‘good jeans’ ad campaign

September 3, 2025 0

American Eagle Outfitters reported a major boost in its stock on Wednesday, with shares climbing 25% following an upbeat earnings report. The retailer credited its controversial but attention-grabbing ad campaign featuring actress Sydney Sweeney as a key driver of brand visibility and consumer engagement. CEO Jay Schottenstein highlighted the role of celebrity partnerships in reinvigorating the business. “The fall season …

American Eagle backs Sydney Sweeney amid jeans ad backlash

August 2, 2025 0

A recent advertising campaign featuring actress Sydney Sweeney has stirred significant online controversy, with accusations ranging from tone-deaf marketing to promoting eugenics. The backlash, which gained momentum on social media, centers on a wordplay in the ad’s tagline. Now, American Eagle has issued an official response, attempting to clarify its intentions and calm growing criticism. Brand Clarifies: “It’s Always Been …