Netflix: ‘Klaus’ a hit with 30 million views worldwide

A scene from “Klaus.” Reuters/Netflix/Handout via Reuters

LOS ANGELES: “Klaus,” an original animated holiday movie by Netflix, has been watched in 30 million households worldwide during its first month, according to data the company provided Reuters, making it among Netfix’s most-watched original movies. “Klaus” has attracted high repeat viewing that is not included in the nearly 30 million figure, Netflix claimed. The number reflects viewership over the first 28 days since its Nov. 15 debut. Made mainly using hand-drawn animation, the film tells the story of a selfish postman and a reclusive toymaker who form an unlikely friendship. It was written and directed by Spanish animator and “Despicable Me” creator Sergio Pablos and features the voices of J.K. Simmons and Jason Schwartzman.

Netflix only selectively releases viewership figures for programming it considers a hit, and the numbers are not verified by a third party. The company counts a view when an account streams at least 70 percent of a movie.

A story of how Santa came to be, “Klaus” is Netflix’s first original animated film and part of an effort to build a library of family programing as it competes with new streaming rivals including Walt Disney Co.

Still the world’s largest streaming service, boasting more than 158 million subscribers around the world, Netflix is facing new competition particularly from Disney, which has been removing its movies from Netflix and putting them on the Disney+ streaming service.

Netflix also disclosed data to show the appeal of its children’s and family programing. It announced that live-action movie “Tall Girl” was watched by 40 million accounts in its first four weeks, while Indian animated series “Mighty Little Bheem” has been viewed by 27 million.

The company plans to release several animated films next year, including the comedy “The Willoughbys,” an adaptation of a children’s book, and musical “Over the Moon.”

Netflix executives have said they plan to be more transparent with audience data to satisfy Hollywood producers and stars and to help viewers decide what to watch.

A version of this article appeared in the print edition of The Daily Star on December 24, 2019, on page 8.




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