Toronto, Ontario, CAN; Brooklyn Nets small forward Paul Pierce (34) battles with Toronto Raptors shooting guard Terrence Ross (31) during the 4th quarter in a game at the Air Canada Centre.
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More international investors will follow the example of Brooklyn Nets' Russian owner Mikhail Prokhorov and buy into U.S. basketball, NBA boss David Stern said Thursday.Stern was speaking ahead of Thursday's NBA regular season clash between the Nets and Atlanta Hawks which will be played in London, one of a series of games held overseas to help promote international interest in the NBA.The 20,000-seater 02 Arena is sold out for Thursday's NBA game, but basketball has a relatively low profile in Britain, where football is the dominant sport.Silver also said that NBA teams would eventually follow the example of football and allow sponsors to put their logos on team kit – a big source of revenues for top teams.
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