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Order plans to end physicians’ media ban, regulate interviews
Doctors protest outside the premises of the American University of  Beirut Medical Center in Beirut, Lebanon over the detention of Doctor  Musa Abu Hamad on Monday, June 18, 2012. (The Daily Star/Mohammad  Azakir)
Doctors protest outside the premises of the American University of Beirut Medical Center in Beirut, Lebanon over the detention of Doctor Musa Abu Hamad on Monday, June 18, 2012. (The Daily Star/Mohammad Azakir)
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BEIRUT: The Lebanese Order of Physicians plans to end a ban that has been in place since mid-June preventing doctors from conducting interviews with the media.

The blanket ban was issued following the detention of Dr. Musa Abu Hamad after the physician was detained over the deaths in his care of seven-month-pregnant woman and her unborn child.

The detention led to strikes held in solidarity with the doctor at a number of hospitals in Beirut. The treatment of the case by some areas of the press pushed the order to re-evaluate its media strategy.

Speaking to The Daily Star at the time, Sharaf Abu Sharaf, head of the Order, expressed incredulity at the detention and criticized some media outlets for jumping to conclusions about Abu Hamad without evidence.

The organization had already been considering the creation of strategies to regulate the interaction of doctors with the media. In tune with these developments the prime-time MTV show “The Doctors” – in which a team of four Lebanese physicians with different specialties answer health questions presented by the public – was discontinued in mid-June.

Currently no regulations are in place. According to Suzanne Heydamous, head of media relations at the Order, this has led to a number of blunders in which misinformation or expressions of personal opinion have appeared in print and a number of doctors have appeared to seek self-promotion on television.

“The situation was getting out of control,” Heydamous said. She added that a new strategy being developed by the Order and expected to see the light of day in the next few weeks will include the establishment of a system whereby doctors must submit interview requests to the head of their society and obtain approval before proceeding.

Further planned measures include the requirement for copies of interviews to be submitted to the Order before publication.

“If the doctor is a dermatologist he must seek approval from the head of the dermatology society,” Heydamous explained. “The ban is necessary as there were examples of doctors spreading propaganda and seeking self-promotion on television in a way that contradicts the ethos of being a physician.”

Heydamous conceded that the planned regulations would somewhat stymie press requests for medical information due to the procedures doctors would have to follow to receive authorization. But she maintained that their introduction was imperative in order to maintain an ethical code that had been compromised by a lack of regulation.

“Doctors are important figures within society. When a doctor is speaking people take it as an ultimate truth,” said Heydamous. “It is fine for a doctor to publicly give advice for someone to stay at home and rest if they have a cold. However, if a doctor starts expressing personal opinions about issues, say for example plastic surgery, then this is not good for the ethical code. ”

Heydamous said that a number of doctors have been disciplined for comments made on television shows and in print. Primarily a warning is issued, while repeat offenders face the penalty of having their medical licenses temporarily revoked.

 
A version of this article appeared in the print edition of The Daily Star on August 07, 2012, on page 4.
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